When something looks wrong
Questions people ask
Is it safe?
Can Shopdeck change something in my shop?
No. The Shopify connection is read-only. It reads orders, products, customers and payouts. It cannot edit a product, change a price, cancel an order or touch your theme.
The one thing you paste into your theme is a script you copy yourself, and you can remove it the same way.
Can it spend my ad budget?
No. The Campaign Builder creates campaigns paused, and reads them back afterwards to confirm they are off. It never raises a budget, changes a bid or switches anything on. Turning a campaign on is something you do yourself in Meta or TikTok.
There is also a daily budget cap that refuses a build outright rather than warning about it.
Who can see my keys?
Only admins and owners of your workspace. They are encrypted before they are stored, and only the last four characters are ever shown back. Viewers and researchers cannot open the Setup screen at all.
Does the tracking script collect personal data?
No names, no email addresses, no postal addresses, no payment details — not from your shop and not from the checkout. It records which page somebody is on, what is in their basket, and which country the request came from.
It stores one random identifier in the browser so the same person is not counted twice while they walk from page to page. Nothing is sent to any third party.
About the numbers
Why do Shopdeck and Shopify not show the same revenue?
Shopdeck leaves out five kinds of order on purpose: test orders, orders with a discount code containing “test”, cancelled orders, orders under €10, and checkouts that were never paid. Shopify counts most of those.
The €10 floor is the one that surprises people. It exists because tiny orders distorted the figures badly.
Why does Meta claim more sales than I actually got?
Because every platform counts a sale it believes it influenced, using its own window, and two platforms happily claim the same sale. Added up they routinely exceed reality.
Shopdeck treats your Shopify orders as the truth. The Attribution screen shows exactly how much each platform is crediting itself.
Is VAT taken out of the revenue figures?
No. Revenue, margins and break-even ROAS are all calculated on the amounts as they arrive from Shopify. If your prices include VAT, those figures include it too — which means your real margin is thinner than the screen shows.
Worth knowing when you set your break-even expectations. Shopdeck does no tax arithmetic of any kind.
Why is today's ROAS so good in the morning?
Revenue arrives within seconds; ad spend arrives minutes later, on top of the delay Meta and TikTok already have on today’s figures. So early in the day the top of the fraction is current and the bottom is not.
Judge a day once it is finished.
What timezone is a “day”?
Brussels, midnight to midnight, everywhere in Shopdeck. On the two weekends when the clocks change, a day is 23 or 25 hours long.
Practical
Do I have to use all three parts?
No. They share connections but they are independent. Plenty of people use only the Profit Dashboard. Ad Intelligence needs nothing connected at all.
Can I use it for more than one shop?
Yes — one workspace per shop. Create another from the tile at the top of the menu, and switch between them there. Nothing is shared between workspaces. See Account, workspace and team.
Does it work with WooCommerce or another platform?
Not today. The order side is built around Shopify. The Live tracking script is just JavaScript, so it would technically run anywhere, but the money half needs Shopify.
How far back does my history go?
As far as Shopify will hand over. With the extended-history permission, everything. Without it, 60 days — which is why long date ranges suddenly look empty. Health and syncing tells you which you have.
How often does it update?
Orders arrive within seconds if you set up webhooks, and within a few minutes otherwise. Ad spend refreshes every few minutes while you have a screen open, and fully once a day. The Live page updates continuously without reloading.
Can I export my data?
There is no general export button today. Your data is yours — ask and it can be extracted.
How do I delete everything?
Deleting a workspace removes every member, invitation, credential and all of that workspace’s data, with no undo. It is in Settings → Danger zone, owners only, and you have to type the workspace name to confirm.
Deleting your whole account is done by asking: merrave.ecom@gmail.com.
Costs
Does anything in Shopdeck cost money to run?
One thing: TrendTrack, the research source behind Ad Intelligence. It charges per result it returns, and it is your own subscription. Shopdeck keeps a reserve so a nightly run cannot empty your balance, and tells you when it is skipping because of it.
Meta and TikTok cost nothing to read. See Connect TrendTrack.
Something not answered here?
Try the search box above the list on the left — it looks inside every page, not just the titles. If it is genuinely not here, write to merrave.ecom@gmail.com and say which page you were on.